The Red Whistle marks the 30th anniversary of World AIDS Day with #XXXWAD
December 1, 2018 is the 30th anniversary of the global commemoration of World AIDS Day. The Red Whistle marks this momentous milestone with #XXXWAD, a series of curated events intended to highlight our partnerships with business, government, and community-based organizations in our bid to “kiss AIDS goodbye.”
The Red Whistle has partnered again with Project Headshot Clinic, an innovative digital campaign that uses online profile photos to deliver timely advertising and advocacy messages. This year’s collaboration uses bright lights fashioned into three intersecting X’s as foreground and backdrop to the profile photos of the advocates.
The three X’s represent the Roman numeral XXX or 30. The intersections also symbolize our partnerships and the need for us to come together to act effectively in our fights to end AIDS. The headshots will be launched online on midnight of December 1.
