For nearly two decades, the Readers Digest Trusted Brands (RDTB) Awards honored the brands, companies and services that consumers believe in the most.
This year, as the market continues to become more diverse, the Trusted Brands survey adds six new categories to reflect the changing habits of the consumers and to give recognition to the brands they support.
Trust. It takes years to build, seconds to break, and forever to repair. Our lives are fueled by trust and our decisions, whether personal or professional are influenced by the confidence we have in these relationships.
In an era where too much information has its benefits and disadvantages, trust is that one factor that remains constant. Once trust is established, it becomes an instinctive response – the consumer buys the brand without so much as a second thought because they can relate to it as “their” brand.
Jessica Soho often shares her story about being an “accidental journalist,” but her long list of achievements including the distinction of being announced as the Philippines Most Trusted News Presenter for 2014 by Reader’s Digest Asia is certainly no coincidence.
The veteran broadcaster’s latest honor is featured in the June 2014 special issue of Reader’s Digest. Voted for by consumers, Reader’s Digest Most Trusted Brand Awards have been given to brands excelling in various fields for the past 16 years.