For nearly two decades, the Readers Digest Trusted Brands (RDTB) Awards honored the brands, companies and services that consumers believe in the most.
This year, as the market continues to become more diverse, the Trusted Brands survey adds six new categories to reflect the changing habits of the consumers and to give recognition to the brands they support.
Trust. It takes years to build, seconds to break, and forever to repair. Our lives are fueled by trust and our decisions, whether personal or professional are influenced by the confidence we have in these relationships.
In an era where too much information has its benefits and disadvantages, trust is that one factor that remains constant. Once trust is established, it becomes an instinctive response – the consumer buys the brand without so much as a second thought because they can relate to it as “their” brand.
SM Supermalls clinched, for the second year, the Platinum in the Reader’s Digest Trusted Brand Award for the Shopping Mall category in the Philippines for 2014. As the ultimate seal of consumer approval, the Trusted Brand Award reflects SM Supermalls’ commitment to trustworthiness and credibility, quality, value, understanding of customer needs, innovation and social responsibility.
SM Supermalls adheres to basic tenets of shopping center management rooted in providing the highest level of service and delight to its shoppers which include well-curated local and global fashion brands through partnering with the world’s best retailers; a delectable mix of food tenants giving the market a taste of the best in the local and global scene; a wide array of entertainment options; awe-inspiring architectural eco-friendly designs and a warm ambience that allows shoppers from all walks of life to feel safe, comfortable and happy.
Jessica Soho often shares her story about being an “accidental journalist,” but her long list of achievements including the distinction of being announced as the Philippines Most Trusted News Presenter for 2014 by Reader’s Digest Asia is certainly no coincidence.
The veteran broadcaster’s latest honor is featured in the June 2014 special issue of Reader’s Digest. Voted for by consumers, Reader’s Digest Most Trusted Brand Awards have been given to brands excelling in various fields for the past 16 years.
What do Manny Pacquiao, Vic Sotto, and Jessica Soho have in common? Besides being among the most popular and recognizable celebrities, they have also been named as the most Trusted Personalities in the country according to a poll conducted by Reader’s Digest. Now on its 15th year in the Asia Pacific region, the Reader’s Digest […]