Asterra’s General Trias project to cater to young Filipino professionals
Millennials, previously known as unprepared or unwilling to settle down, now represent the largest group of consumers—a fact that greatly influences how business operators market their products. Property platform Lamudi, in fact, reports that in its latest study, Filipinos from age 25 to 34 are shaping up to be the biggest demographic of customers and first-time homebuyers.