Press Release

BUM’S newest endorser – Alexa Ilacad

Adding up to the powerhouse teen celebrity endorsers of BUM is Goin’ Bulilit alum and Luv U mainstay Alexa Ilacad. The 15-year-old fashionista has been introduced last May 28, in a fun-filled event held at the Sequoia Hotel in Quezon City.

BUM keeps up with their market’s ever-evolving tastes and preferences not only by launching trendy casual garbs but by also providing them with new role models and style icons they can take cues from. Alexa Ilacad is a perfect addition to the brand because of her adventurous vibe whose style can go from girly-girl to hip and rugged.

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Lifestyle

Black is In with BUM’s Black Summer Collection

Black is in this summer as BUM launches its newest collection – the Black Summer Collection. Another unconventional attempt to provide an alternative inspiration for today’s youth in clothing. Contrary to the usual choice of hues for tropical summer setting—floral designs, neon or pastels are the most likely preference for getups. BUM takes on a different route and still aligned to its thrust of motivating the Filipino youth to be ‘stylish’, ‘adventurous’, ‘liberating’, and ‘tactful’ at the same time.

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Fashion

Jane Oineza for G.I. Jane Collection from BUM

BUM Equipment recently unveil its newest collection called G.I. (Girl It’s) Jane collection named after one of its youth brand ambassador Jane Oineza, fresh from her successful third finish in a recently concluded Pinoy Big Brother All In Edition, a hit reality show of ABS-CBN Channel 2.

BUM’s move to provide Oineza with a collection named after her does not just spotlight the young star’s crowd-drawing potentials, but as an inspiration to the youth of today to be uniquely strong and brave amidst any criticism.

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Entertainment

PBB Big Winner Daniel Matsunaga got a new home with AMAIA!

Daniel Matsunaga, won not just the heart of Filipinos and the fame as Pinoy Big Brother All-in season’s Big Winner, he also took home 1 million pesos, business franchises, and a brand new condominium unit at Amaia Steps Novaliches, a modern and contemporary-inspired mid-rise project by Amaia, Ayala Land’s economic housing arm. With convenience and accessibility as its major advantages, and taking pride of its quality features and amenities such as a swimming pool, basketball court, clubhouse, playground, landscaped gardens, and support retail, perfectly tailored for a Big Winner like Daniel Matsunaga.

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