BUM’S newest endorser – Alexa Ilacad
Adding up to the powerhouse teen celebrity endorsers of BUM is Goin’ Bulilit alum and Luv U mainstay Alexa Ilacad. The 15-year-old fashionista has been introduced last May 28, in a fun-filled event held at the Sequoia Hotel in Quezon City.
BUM keeps up with their market’s ever-evolving tastes and preferences not only by launching trendy casual garbs but by also providing them with new role models and style icons they can take cues from. Alexa Ilacad is a perfect addition to the brand because of her adventurous vibe whose style can go from girly-girl to hip and rugged.