Promo: Make Your Own Track in your Wrangler Jeans (#WranglerMYOT)
Wrangler enters Fall/Winter 2014 with a fresh sense of adventure: new mountains to climb and conquer, new roads to take, and new paths to discover. And with the new season comes a new campaign for the brand—MYOT—which stands for ‘Make Your Own Track.’
“Wrangler believes that you make your own adventure. How you make the significant marks on your tracks, on your Wrangler jeans, and wherever else you’re bound to make an impression, is all up to you,” says Wrangler VP for Marketing Marty Tio. “Make Your Own Track represents the physical links between the explorer’s Wrangler jeans and the lifestyle they embrace. After all, no journey is worth taking without a little risk, and roughing up your Wrangler jeans is just part of the process.”