Fashion

Inside: BUM x Pepsi Collaborative Collection Launch #BUMXPepsi

There is a long history to tell about the clashing of famous brands. Brand X and Y (and also Z) always have this notion of being better than the other. From detergent, to clothes, to malls, or even fast food chain. One always see to it that they are releasing something new to prevail over the other. When it comes to soda brand, I guess you already know what I am talking about. Though taste could be subjective, what I truly enjoy about these internationally known brands are the collectibles both are releasing. Just like what Pepsi and BUM have made recently.

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Lifestyle

Black is In with BUM’s Black Summer Collection

Black is in this summer as BUM launches its newest collection – the Black Summer Collection. Another unconventional attempt to provide an alternative inspiration for today’s youth in clothing. Contrary to the usual choice of hues for tropical summer setting—floral designs, neon or pastels are the most likely preference for getups. BUM takes on a different route and still aligned to its thrust of motivating the Filipino youth to be ‘stylish’, ‘adventurous’, ‘liberating’, and ‘tactful’ at the same time.

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Fashion

Jane Oineza for G.I. Jane Collection from BUM

BUM Equipment recently unveil its newest collection called G.I. (Girl It’s) Jane collection named after one of its youth brand ambassador Jane Oineza, fresh from her successful third finish in a recently concluded Pinoy Big Brother All In Edition, a hit reality show of ABS-CBN Channel 2.

BUM’s move to provide Oineza with a collection named after her does not just spotlight the young star’s crowd-drawing potentials, but as an inspiration to the youth of today to be uniquely strong and brave amidst any criticism.

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