BUM Archives | Nognog in the City

Fashion

Inside: BUM x Pepsi Collaborative Collection Launch #BUMXPepsi

by Rodel Flordeliz
June 9, 2018
2 minutes read

There is a long history to tell about the clashing of famous brands. Brand X and Y (and also Z) always have this notion of being better than the other. From detergent, to clothes, to malls, or even fast food chain. One always see to it that they are releasing something new to prevail over the other. When it comes to soda brand, I guess you already know what I am talking about. Though taste could be subjective, what I truly enjoy about these internationally known brands are the collectibles both are releasing. Just like what Pepsi and BUM have made recently.

Fashion

Check this out! BUM x Pepsi Capsule Collection

by Rodel Flordeliz
May 27, 2018
1 minute read

Imagine two amazing brands unite. One of the world’s most iconic and recognized consumer brands globally—Pepsi is partnering with one of the hottest local streetwear brands in the country—BUM for a limited edition of merchandise and is dubbed as the ‘BUM x Pepsi Capsule Collection’.

Press Release

BUM’S newest endorser – Alexa Ilacad

by Rodel Flordeliz
June 6, 2015
1 minute read

Adding up to the powerhouse teen celebrity endorsers of BUM is Goin’ Bulilit alum and Luv U mainstay Alexa Ilacad. The 15-year-old fashionista has been introduced last May 28, in a fun-filled event held at the Sequoia Hotel in Quezon City.

BUM keeps up with their market’s ever-evolving tastes and preferences not only by launching trendy casual garbs but by also providing them with new role models and style icons they can take cues from. Alexa Ilacad is a perfect addition to the brand because of her adventurous vibe whose style can go from girly-girl to hip and rugged.

Lifestyle

Black is In with BUM’s Black Summer Collection

by Rodel Flordeliz
March 2, 2015
1 minute read

Black is in this summer as BUM launches its newest collection – the Black Summer Collection. Another unconventional attempt to provide an alternative inspiration for today’s youth in clothing. Contrary to the usual choice of hues for tropical summer setting—floral designs, neon or pastels are the most likely preference for getups. BUM takes on a different route and still aligned to its thrust of motivating the Filipino youth to be ‘stylish’, ‘adventurous’, ‘liberating’, and ‘tactful’ at the same time.

Lifestyle

BUM endorser Daniel Padilla appears in 3 Magazine covers

by Rodel Flordeliz
August 5, 2013
1 minute read

Hey ho! ✪ There’s really no stopping BUM endorser Daniel Padilla from conquering local showbiz. Just recently, he has proven yet again why he is one of the most desirable bachelors this side of the world. This August, the 18-year-old star of ABS-CBN’s upcoming romantic series Got To Believe is on the cover of two different […]