Champions of Change: Colgate’s #SmileStrong Campaign Calls for Optimists to Take Action
In the face of natural disasters, violent conflict, poverty, and a number of deep-seated societal issues, the common Filipino’s “resilience” has constantly been held up as a shining character trait. However, a growing number of people are seeing “The Filipino Resilience” as a glorified coping mechanism, seemingly resigned to just powering through adversities with a mindset to live just to survive each day.