Bianca Umali Archives | Nognog in the City

Press Release

BUM’S newest endorser – Alexa Ilacad

by Rodel Flordeliz
June 6, 2015
1 minute read

Adding up to the powerhouse teen celebrity endorsers of BUM is Goin’ Bulilit alum and Luv U mainstay Alexa Ilacad. The 15-year-old fashionista has been introduced last May 28, in a fun-filled event held at the Sequoia Hotel in Quezon City.

BUM keeps up with their market’s ever-evolving tastes and preferences not only by launching trendy casual garbs but by also providing them with new role models and style icons they can take cues from. Alexa Ilacad is a perfect addition to the brand because of her adventurous vibe whose style can go from girly-girl to hip and rugged.

Black is In with BUM’s Black Summer Collection

by Rodel Flordeliz

March 2, 2015

1 minute read

Black is in this summer as BUM launches its newest collection – the Black Summer Collection. Another unconventional attempt to provide an alternative inspiration for today’s youth in clothing. Contrary to the usual choice of hues for tropical summer setting—floral designs, neon or pastels are the most likely preference for getups. BUM takes on a different route and still aligned to its thrust of motivating the Filipino youth to be ‘stylish’, ‘adventurous’, ‘liberating’, and ‘tactful’ at the same time.