It is the time of the year again celebrating Filipino music and musicians as the yearly Wish Music Awards is about to happen. I’ve been a supporter of this station ever since it started and I do believe back then that Wish 107.5 will soar high. Now Wish is taking new heights of not just sharing the music to every Filipino but also the world.
Trust. It takes years to build, seconds to break, and forever to repair. Our lives are fueled by trust and our decisions, whether personal or professional are influenced by the confidence we have in these relationships.
In an era where too much information has its benefits and disadvantages, trust is that one factor that remains constant. Once trust is established, it becomes an instinctive response – the consumer buys the brand without so much as a second thought because they can relate to it as “their” brand.