In the face of natural disasters, violent conflict, poverty, and a number of deep-seated societal issues, the common Filipino’s “resilience” has constantly been held up as a shining character trait. However, a growing number of people are seeing “The Filipino Resilience” as a glorified coping mechanism, seemingly resigned to just powering through adversities with a mindset to live just to survive each day.
For nearly two decades, the Readers Digest Trusted Brands (RDTB) Awards honored the brands, companies and services that consumers believe in the most.
This year, as the market continues to become more diverse, the Trusted Brands survey adds six new categories to reflect the changing habits of the consumers and to give recognition to the brands they support.
Filipino Architecture and Interior Design students now have a chance to win the prestigious Nippon Paint Young Designer Award (NPYDA), a recognition. That aims to inspire students acrooss 10 countries in the Asia Pacific region to apply creativity and innovation in improving their communities.
With the theme ‘Re:Think. Re:Create Our Community, Our. Home.’ Participating students are challenged in line with Nippon Paint’s business philosophy of helping cultivate young talent by driving them to a new standards of excellence and providing them greater visibility and exposure not only in the Philippines but throughout the Asia Pacific region.