Klook, Asia’s leading platform for travel experiences, is taking bold steps to innovate within the social commerce space. With a commitment to leveraging social media, Klook has introduced new initiatives, including a seamless booking feature on TikTok and an expansion of its Kreator influencer program. These moves aim to empower travelers across the Philippines and Asia, making travel discovery and booking easier and more engaging.
Klook’s Social Commerce Innovation
Social media has become a powerful tool for discovering and booking travel experiences, especially among younger travelers. Recognizing this shift, Klook has strengthened its presence in the social commerce arena. One of the standout initiatives is Klook’s partnership with TikTok, which allows users in seven markets across Southeast Asia and Japan to discover and book travel attractions directly within the app. This integration streamlines the process from inspiration to action, enhancing the travel planning experience.
Marcus Yong, Vice President of Global Marketing at Klook, emphasizes, “Social media has become the go-to channel for travelers seeking inspiration on destinations and things to do. Klook is now able to bridge these travelers directly to the activities they discover on their feeds, enhancing our social-first approach in meeting the needs of the next generation of travelers.”
Empowering Filipino Merchants and Travelers
Klook’s advancements in social commerce are not just about enhancing the user experience; they also provide new opportunities for Filipino merchants. With the TikTok integration, Filipino users now have seamless access to book popular attractions like Enchanted Kingdom, Manila Ocean Park, SuperPark Quezon City, Space & Time, and Art in Island.. This feature allows local businesses to connect with a broader audience, particularly the next generation of travelers who are increasingly using social media for travel planning.
Expanding the Kreator Program
Building on its success, Klook is expanding its Kreator influencer program to include platforms like YouTube, catering to the growing demand for authentic user-generated content (UGC). Since its launch in 2023, the Klook Kreator program has grown rapidly, now boasting over 20,000 Kreators across 16 global markets. The program’s goal is to become the world’s largest social travel community, driven by the creation and sharing of genuine travel content.
Klook’s commitment to shaping the future of travel commerce is further highlighted by its plans to host Asia Pacific’s largest gathering of travel content creators in September 2024. The event will bring together over 130 Kreators globally, solidifying Klook’s position at the forefront of this travel evolution.
Conclusion
Klook’s latest innovations in social commerce, particularly its TikTok integration and the expansion of the Kreator program, are transforming the travel experience for users and empowering merchants in the Philippines and beyond. By seamlessly connecting social media inspiration with easy booking options, Klook continues to lead the way in making travel more accessible, engaging, and tailored to the needs of modern travelers.
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