Instagram is one of the most popular social media platforms with a high possibility for engagement. However, creating an account and letting it sit isn’t the way to go. You must make an effort and be committed to your Instagram account by being active on the platform. Instagram can be used for both personal and business purposes. You must differentiate that both accounts could utilize very different strategies to increase engagement. This post will explore some of the steps you could utilize to boost engagement on your Instagram account.
Create High-Quality Content
Creating great content should always be your top priority. Visitors are likely to engage with your page more and stay for minutes if not hours when you create quality content. If it is not appealing to the eye at a glance, it is more than likely that they will stick around. Your content should have high-resolution photos and videos that actually make sense to create an appealing allure to increase engagement with Instagram likes and followers. Your content will be among many others on their feed, so an attractive page will get you the clicks, likes, and followers you seek. If you want to grow your account for business purposes, hiring a professional to edit your content on your behalf is best.
Post Consistently
Posting consistently on your Instagram account ensures your audience can rely on getting quality stuff from your page. Audiences create a certain demand that calls for more content creation. They will grow to expect you to post new content at a particular time or day so that they will keep a lookout. Many Instagram pages have lost followers since they stopped posting as much content as they used to. Instagram is global therefore, if you are targeting a global audience, be sure to learn the respective time zones and determine the right time many of your followers are likely to view your posts. Failure to understand the time zones, you find that when you post at the wrong time, Instagram will likely feed their timeline with new posts, thus making you invisible. They can analyze when your audience is most active online so you can take advantage.
Using Hashtags
Hashtags are a great way to let Instagram know the type of content you have posted and the audience you are aiming for. This will help the app push your content to the relevant feeds. It is essential to research the most used words when generating hashtags to ensure that your content is among the top in their feed when someone searches for one of them.
Engage Your Followers
It is essential to make sure that you engage with your followers. Reply to their comments and like their content. This tells the algorithm that you are an active user, so it pushes your content to more people. Building a community with your audience is also beneficial in attracting more followers and building familiarity with your brand. People are more likely to support something they trust, making you look legit. Most people are skeptical about brands that are too formal and are less likely to purchase from them.
Collaboration
Find other people in your niche and organize a collaboration. This is a great way to grow your audience by introducing yourself to another person’s audience. People may not have seen your content before, but engaging with another person in the industry will get you into new spaces. Some creators offer free collaborations, while others who have been in the field for longer with more significant followings may ask for a fee. You can choose an option you feel comfortable with.
Contests and Giveaways
Contests and giveaways are a great way to get your name on the street. People love free items; you can offer a giveaway and set a challenge for people. The first people to win the challenge will receive something; increasing the number of people visiting your page and engaging with your content. With these new visitors come potential followers who might like what you offer and decide to stay. However, you must controllably offer the giveaways to avoid raising eyebrows from the audience. Your products should have value to themselves, therefore offering a few items up for grabs will have your followers looking out for more offers before the time is up.
Utilize Analysis Tools
Instagram offers a free set of tools to help you track your page’s activities and help you analyze what tactics are working for you and which are not. With this knowledge, you can invest in those showing more engagement and provide more similar content. You can cut those not showing any improvement to maximize the quality of content. These tools are also great at testing new strategies that you aren’t sure of their practicability.
Write Captivating Captions
Captions are great at attracting attention from followers. It encourages them to spend more time on your page, which works in your favor, considering that the algorithm is tracking their activity. Captions are great if you sell a product or service, as they help you efficiently advertise yourself. They can act as descriptions to explain what you do and why the customer should pick you over someone else.
Go Live
Going live is perhaps the easiest way to engage your audience. You can engage in conversations and answer questions in real time. They are a great way to advertise products and services to the people watching and address concerns that they may be having. You can showcase how your products look and how to use them. The viewer can judge better since they have been able to see for themselves how to use them. Lives are great at building a community by talking to your followers through chat.
Use Ads
Ads are an efficient way to get your content on people’s screens. With a small, manageable fee, you can create suitable ads with your specifications. Instagram offers an option to customize your ads to suit your business goals. You can choose an audience you want your content to be pushed to, set a budget for your ads, and decide how long you want your ad to run. There are an array of options at your disposal.
It takes time, effort, and commitment to grow an Instagram account. Growth is determined by the number of followers and the audience that engages your content on a daily basis. You should pinpoint your audience to create content that resonates with them more. A personal account could choose a niche such as showcasing different vacation sites while a business account it could focus more on marketing the products or services they sell. Your account must be specific to creating certain types of content rather than confusing your audience.
