A GCashStory Directed by Antoinette Jadaone
Technology is intended to simplify daily tasks. It allows us to go from one place to another with only a few touches on our smartphones, reduces the amount of time we spend waiting in lines, and expedites the delivery of goods to our homes. Despite the prevalence of ever-more-effective solutions, technological advances also serve to fortify bonds and cultivate interpersonal interactions.
GCash is more than just a Finance Super App; it contains features that make it easy for parents, friends, relatives, and even strangers to send money to one another in times of need.
GCash has just launched #GCashStories to show how its services have helped people form deeper relationships.
The series highlights stories of hope and progress, turning them into inspirational conversations. The first short film featured the story of Cocoy Rubio, who became a small business owner with the help of GCash’s different services after losing his job due to the pandemic. Thanks to GLoan, Cocoy was able to start his own business and make the necessary transactions that helped him succeed.
“We are now 79 million strong,” says Neil Trinidad, GCash’s Chief Marketing Officer. “We are providing 70% of Filipinos with the necessary digital tools and have distributed over USD 320 million of financial aid.”
Now, in a new film, we learn the tragic true story of Ate Alma, a university photocopier and breadwinner who lost her home in a typhoon. This #GCashStories episode, directed by Antoinette Jadaone, illustrates that technology not only facilitates everyday transactions, but also gives an approachable opportunity to actually lend a helping hand.
When college students heard that Ate Alma’s house had been seriously damaged by water, they took it upon themselves to launch a GCash-based fundraising campaign. Volunteers, including students and recent graduates, raised money for Ate Alma by spreading the word online and sending contributions via GCash’s Send Money tool directly to her GCash wallet. The internet allowed participation from all around the world, including from former students of Ate Alma from other courses. With the help of her neighbors, Ate Alma was able to get the supplies she and her family needed after the typhoon, which sped up their recuperation.
“Sa totoo lang napakalaking tulong sa akin ng GCash talaga. Hindi ako makapaniwala kasi first time lang nangyari sa akin. Thank you talaga sa GCash,” says Ate Alma. “Sobrang nagulat ako, hindi ko akalain na ganoon karami agad ang dumating. Isipin mo naging 100,000 agad ang dumating sa GCash ko. Talagang patuloy silang naghulog sa GCash hanggang nabuo yung bahay namin.”
With Send Money, GCash users can instantly send money to any of their fellow 79 million users. Transferring funds is quick and secure whether done via the user’s individual QR code or their GCash number. The recipient can use the funds to make cashless purchases using GCash payments or for other services like Buy Load, Pay Online, and more. You can withdraw your funds in a variety of convenient ways. Users can Deposit Funds at any of 7,000 locations around the country, including over 70 online banks, 650,000 retail partners, and 4,000 automated teller machines.
“#GCashStories is everyone’s story,” Neil Trinidad says. “And this campaign aims to turn our moments into movements.”
More than just sharing people’s inspiring #GCashStories, GCash is actively working to improve people’s lives. They expanded the campaign to involve non-governmental organizations in an effort to address pressing social issues. The online wallet is teaming up with the ABS-CBN Lingkod Kapamilya Foundation and Caritas Manila to donate money to families like Ate Alma’s who are in need of disaster aid.
See how Ate Alma was supported by her neighbors and be moved by their courage. Follow the official GCash accounts on Facebook, Instagram, Twitter, YouTube, and TikTok to learn more about upcoming #GCashStories.
Have your own story of hope and progress? Share yours by using the hashtags #GCashStories and #MyGCashStory, and tagging @gcashofficial.
