Mens Club by Avon sets its bar high as it introduces a new generation of modern men in an underwear fashion show last April 11, 2019. Showing us acceptance, inclusivity and diversity, Avon Philippines showcases a unique presentation by also introducing the new faces of the brand – Tanner Mata, Enchong Dee and Daniel Matsunaga.
“There’s more to men than just being strong, masculine, and suave,”says Tisha Rodriguez, Avon Philippines’ Head of Marketing. “Avon believes that men can also be graceful and emotional, and still be considered manly.”
As a company built to empower others, Avon is celebrating the many unsung facets of a modern gentleman with its latest campaign called Gentleman Up. The campaign is a call for all men to come forward and embrace the traits that society has set aside in favor of traditional gender connotations.
“We’re not trying to discount the popular idea of what a gentleman is. Instead, we’re expanding it to show a more inclusive picture of the modern gentleman,”adds Tisha Rodriguez.
True to Avon’s message of inclusivity, the all-male fashion show features for the first time ever a lineup dominated by non-models. The three headliners are launching the campaign with theatre actor Ian Ignacio, chef Gerick Manalo, photographer Ari Simangan, singer Joshua Bulot, blogger Chuck Aquino, and nurse Clint Karklins.
Avon Philippines is really stepping up in their campaigns, and I would highly commend the presentation of the newest Men’s Club by Avon video ad with Tanner Mata, Daniel Matsunaga and Enchong Dee. It was flawlessly created with art in mind.
Men’s Club by Avon is available through Avon Representatives, or online via AvonShop.ph. Follow Avon Philippines on Facebook and Instagram to learn more about the#GentleManUp campaign.
With Joe Abad, Toff Tiozon and Hero
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