A childhood favorite turns 60!
Chupa Chups, an iconic confectionery brand enjoyed in over 150 countries, celebrates its birthday the #ForeverFun way. As a homage to the roots of the brand, a 1950s themed party was organized in Bonifacio High Street on November 9, 2018.
For Chupa Chups, fun is for life, not just for kids. While adults may feel the pressure to grow up, Chupa Chups encourages everyone to hold on to all the good stuff and keep the inner kid alive. The entire party exudes fun, from its neon decorations to entertaining games to good food.
Further excitement was made when a big surprise was announced during the event. To add even more fun to the brand’s classic lollipops, unique gums, and colorful jellies, the newest Chupa Chups Super Mega Lolly was made available for the first time in Southeast Asia.
The Super Mega Lolly is Chupa Chups’ biggest product offering to date. It resembles a giant lollipop, inside are 40 assorted-flavored lollipops that just keep the fun going. “In line with the brand’s 60th birthday, we wanted to do something really big. So, to kick off the new global positioning of Forever Fun in the Philippines, the Chupa Chups Super Mega Lolly is definitely perfect for the job,” said Denise Opulencia, Chupa Chups Brand Manager.
Eugen Soriano, PVM Trade Marketing Manager and Digital Lead, adds, “For the launch of Super Mega Lolly, we decided to partner with Shopee because we share the same vision of constantly innovating and being where our consumers are. In today’s modern world, there’s no other way but to go digital.”
With the addition of the Super Mega Lolly in its portfolio, Chupa Chups proves once again that it is more than a brand; it is a modern icon.
