Local retail brand Penshoppe aims to communicate and empower today’s youth through celebrating their uniqueness with the launch of their newest campaign #IAmDifferent.
I bet you’ve heard about this campaign already being the talk of the town recently through the involvement of known Duterte loyalist Franco Mabanta against those people who plotted a boycott campaign against Penshoppe. You can actually see the full story of Franco’s involvement via his FB account.
I really felt sad about the boycott campaign, for aside that I love the brand, politics aside, the #IAmDifferent campaign is truly a great move from Penshoppe that needs to be supported.
As the brand’s first public CSR project, #IAmDifferent aims to form a movement to inspire everyone to embrace who they are despite what other people may think.
“Being different is something to celebrate and be proud of, that’s why Penshoppe is truly committed to empowering the youth to embrace their individuality”, says Jeff Bascon, Penshoppe’s brand director.
With the help of international brand ambassadors Bella Hadid, Lucky Blue Smith, Kaia Gerber, and Sandara Park among many other big names, Penshoppe brings its focus to the widespread issue of bullying plaguing the Filipino youth. This campaign presents a timely opportunity for everyone to start talking about the pressing issue of bullying in the country. A study reports that 1 out 2 Filipino students have experienced or witnessed bullying in their schools. It has also taken a new form especially with the advent of social media as it provides a more convenient avenue to spread hate and thrive on people’s insecurities.
“Our society, especially today’s youth, faces the harsh reality of bullying just because we may look or act differently from others. Penshoppe believes that there is a need for us to use our voices and influence everyone to take a stand against bullying”, Bascon notes.
At the core of this campaign is Penshoppe’s newest collection of tees and caps which are emblazoned with the campaign statements “I Am Different” and “Different is good”.
Each t-shirt from the limited edition #IAmDifferent collection features construction from luxe fabric and with a special identifier: a unique serial number.
Proceeds from the #IAmDifferent collection will benefit development of a module that discourages bullying and encourages acceptance in public school children, in partnership with Teach For The Philippines.
Wear your differences proud! Visit www.penshoppe.com to know more about how you too can embrace what makes you different and take a stand against bullying.
