For the first time in its 36-year history, Eden Cheese, the market leader in the Philippines cheese category, introduces a new flavor innovation exclusive for the holiday, with the Eden Queso De Bola (QDB) flavor.
I have been a fan of cheese since I was a kid. I remember how I usually sneak towards our refrigerator just to take a bite at the unopen box of cheese. The cheese was a bit expensive back then and we only have been able to enjoy it on special occasions.
The Eden Cheese event I attended a few days ago made me realize two things; one, that I and Eden Cheese was born consecutively, two, that after 36 years Eden Cheese now offers a new flavor – the Eden Queso De Bola (QDB) flavor.
Proudly developed and produced by Mondelez Philippines, Eden Cheese aims to strengthen its market leadership position through Eden’s deep understanding of the Filipino consumers’ taste preference, especially during holidays. As the marketer of globally iconic snack brands such as Cheez Whiz, Cadbury Dairy Milk and Oreo cookies to name a few, Mondelez Philippines tapped its global expertise in food innovation to develop the new cheese flavor that will help upgrade celebrations.
Queso de Bola-flavored Eden Cheese is the first flavor innovation by Eden exclusively for the holiday and is proudly developed right here in the Philippines. They put great value in our product that not only reflects the traditional and memorable celebrations but also is sensitive to the pockets of Filipinos. It is actually good to know that aside from putting cheese in your bread, there are so many other ways to enjoy it. At the event, we were also able to learn how you usual Filipino spaghetti, Buko Salad or Caldereta can be upgraded using Queso de Bola-flavored Eden Cheese
Eden Queso de Bola flavor is available at P59 SRP for the 165g pack and P159 SRP for the bigger 440g carton and is a limited edition product and is available only until the end of the holidays.
