Watsons proves the line “cheaper means lower quality” is not always true
Being a thrifty shopper doesn’t necessarily mean that when you found something cheaper you will instantly buy it over a certain product. One must be wise enough and consider as well the quality and quantity of the products you are buying.
One store that is really defendable in times of budget cut down is Watsons with its “Switch & Save campaign. It was a campaign launch last 2012, which is considered as an educational effort to show smart shoppers how to save on their personal care essentials in order to afford more of the things they really wanted. All they had to do is to shift from the leading brand to the Watsons brand.