I grew up eating Putok, Kalihim, Pan de Coco, Pagong, Pan de Bonete, Tasty, Binangkal and the likes, which I think most millennials doesn’t even have an idea what I am talking about. It’s bread guys, Filipino breads. And if you haven’t had a chance to experience it, well you better go out and check out the nearest ‘Panaderia’ in your area.
Filipino palette have evolved from having bread from the old school bakery to European pastry shops sprouting within the city. But still, we cannot deny the fact that for us, Pinoy breads is something special, that even there are exaggerated options, you would still find a normal Filipino (like me) enjoying a hot coffee and Pan de Sal (Pan de sal means “bread of salt” in Spanish) early in the morning. And guess what, what goes behind the (bread) story, is even more fascinating.
Apart from history, socio-cultural practices, cooking methods, and traditions, each bread also carries stories that must be preserved and passed on to elevate one’s sense of pride in local culture and enable one to support local industries.
In celebration of the colorful tradition of Filipino bread-making and to honor of our food culture, Pilmico has partnered with Max’s Corner to spearhead a nationwide bread competition, aptly called the Tinapay Natin Pinoy Bread Baking Competition.
Tinapay Natin Pinoy Bread Baking Competition aims to highlight how bread plays an important role in our local food culture and heritage, supporting our rich food history and empowering community bakeries to become storytellers for the land and the people.
“Bread is a reflection of our identity and our people’s history and affinity to food and agriculture,” says Carlyn Trota-Salud, Max’s Bakeshop Inc. President. “With a wide variety of breads enjoyed by Filipinos around the nation, each region definitely has a native bread—a Tinapay Natin—that tells a unique story about its origin and its journey.”
The contest is open to students aged 18 to 35-years old from anywhere in the Philippines. The competition legs will be held in Manila, Bulacan, Batangas, and Iloilo, respectively. The partner universities, namely Treston International College, STI College-Bulacan, Lyceum of the Philippines – Batangas, and St. Therese College – Iloilo City, will then act as venue sponsors, while also encouraging their own students to join the contest.
The team with a bread concept that clearly carries a unique story, innovation, creativity, and deliciousness will be then awarded as makers of the country’s first Tinapay Natin Pinoy Bread Baking Competition, with either the regional tourism director or culinary heritage expert—or both—providing the preamble as to how the bread perfectly summarizes the inspiring story of its place of origin.
PCHM Represent at @mahalinpagkaingatin Tinapay Natin Launch with Marco Lobregat, Guillermo Ramos, Nana Ozaeta, Chef Jam Melchor, Rodel Flordeliz and Alu Aluzan Aran at Max’s Scout Tuason.
HOW TO JOIN?
1) Each team need to prepare two (2) bread entries for the eliminations: one (1) regional bread and one (1) modern bread. Come the Grand Finals, the three (3) elimination winners will have to prepare the same bread entries they had, plus one additional bread variant of their choice (either a regional or modern bread).
a. Regional bread – is associated with a region or a place within a region in the Philippines.
b. Modern bread – is inspired by a local bread (regional or national) but has a surprising twist in the form of ingredients, baking methods, flavors, and technique.
2) The ingredients and recipes will be submitted via an online form posted on the TinapayNatin webpage: www.facebook.com/tinapaynatin
3) Teams can submit improvements to the recipe on August 26, 2016, which is two (2) weeks after the announcement of qualifying teams. Take note of the following dates:
- August 12 – Deadline of submission of entries
- August 19 – Announcement of qualifying teams
- August 26 – Deadline of improved recipes
4) Qualifying teams can no longer add ingredients but can change the quantity of each individual ingredient, as specified in their application form. Event marshals will be conducting inspections during the competition proper to ensure that this is followed. Those who bring in extra ingredients shall be disqualified from the competition.
Max’s Corner Bakery—one of MGI’s oldest and most well-known brands—will be officially distributing the winning bread creation, sharing its captivating bread story, through its outlets nationwide so that the rest of the nation may take part in crafting the first Tinapay Natin ever. Also a predetermined amount from every piece of the winning bread sold by Max’s Corner Bakery will also go to the team’s chosen public school beneficiary.
Know more about Pilmico and Max’s Corner Bakery through #TinapayNatin by visiting https://facebook.com/TinapayNatin.
