If for some reason, you haven’t realized it yet, well, let me be the first to tell you that summer is officially here! And of course, along with the arrival of the season of random road trips and higher electricity bills, comes the avalanche of summer collections from your—and my—favorite clothing brands, including UNIQLO.
Among the many things UNIQLO is known for, it’s innovation that really makes this global retail brand a crowd favorite, especially among today’s multi-faceted individuals. Personally, I love how UNIQLO finds ways to mix in functionality in every piece of item it produces. It always makes one feel like he’s getting more than what he’s paying for.
UNIQLO recently held an exclusive event where some members of the blogging community, including myself were treated to a sneak peak of the brand’s latest collection.
Essentially, there are four lines under this collection: Beach, Work, Sports and Shopping.
WORK—
UNIQLO understands that the working culture in the Philippines essentially calls for collared shirts. But since summer here could get really toasty, wearing such items can get pretty uncomfortable. That’s why the brand developed a line of cool, collared shirts that come in soft bright colors especially for this purpose. And the best part? They used DRY fabrics for this. UNIQLO’s patented DRY fabric is designed to wick away moisture—so your sweat dries quickly and you don’t get B.O.
SPORTS—
Active individuals looking for sportswear that will allow them to do more this summer, need not search far, because UNIQLO has you covered. Their AIRism products are seriously one of the best in the market. Much like they DRY fabric, AIRism dries sweat quickly. An added feature is that the products under this line are also designed to be as light as air and refreshingly cool.
BEACH—
UNIQLO’s beach line is everything you would expect from the brand. Using linen and 100% cotton to keep things cool this season, every piece in this line is stylishly timeless, cool and designed in such a way that every member of the family is able to make the most out of their time at the beach when wearing these. The line features subdued tones of bright colors that says summer without trying too hard.
SHOPPING—
UNIQLO’s shopping line is for everyone! Bright, cool and functional. These items can take you anywhere this season—not just the mall. I am seriously in love with this line.
Oh! By the way, the event also doubles as a launch for UNIQLO’s newest endorsers, acclaimed photographer BJ Pascual and Tony-award winning, Broadway star, Ms. Leah Salonga. So yeah, I got to breathe the same air as THE Leah Salonga.
For more updates you can checkout UNIQLO Philippines website at www.uniqlo.com/ph.
