I have always been amaze whenever Coca-Cola releases a campaign. Its always catchy, always have that personal touch, and have that viral effect. Remember the song “Sana” where Nikki Gil (the then coke model) became noticeable, or maybe the “Always Coca-Cola” theme song that got us dancing on it or the “Coke ko to” commercial that makes almost all my school mate (including me) imitates.
And as 2016 opens, a new tasteful campaign from Coca-Cola has been launch. Read on and find out the new ambassadors of the brand.
I was invited at the launch last January 21, 2016, It was a semi-formal event and we were ask to wear clothes with a touch of red. As expected, it will be a posh event; the Rigodon Hall in Peninsula Manila was full with people in their best red outfit. 
Taste the Feeling
Coca-Cola unveils a powerful, global communications campaign for their most iconic product – celebrating moments made more special with the simple pleasure of drinking Coca-Cola.
In the newest campaign, “Taste the FeelingTM,” Coca-Cola brings to life everyday moments through great universal storytelling and rich visual imagery – placing the product at the heart of its communications.
Letting go of its iconic five-note signature, Coca-Cola is also unveiling a new audio signature that makes use of the sounds that have long been attributed to drinking Coke: the opening of the fridge, the unmistakable fizzing on ice, the cheers and clinking of glasses, the quenching sip, and the irresistible ahhh at the end. Heres the video of the new campaign;
Philippine Launch
In the Philippines, Coca-Cola unveils their new breed of ambassadors, headlined by the country’s hottest love teams such as Alden Richards and Maine Mendoza, James Reid and Nadine Lustre, and Enrique Gil and Liza Soberano. Completing the 10 ambassadors are Enchong Dee, Janella Salvador, Bailey May and Ylona Garcia.
Coca-Cola will also go around some of the biggest colleges, universities, and tambayans in the country to turn more ordinary moments extra special. One of the biggest activations that teens should look forward to is the roll out of the Coca-Cola Emoticons – a cool and fun way of tasting and sharing the feeling of drinking Coca-Cola with buddies and friends. 
Exciting activities are also lined-up for the rest of the year that will uplift ordinary days and bring refreshing moments throughout the country. We are also giving out millions of free Coca-Cola so we can make millions of moments special. The campaign also marks the consolidation of all Coca-Cola trademark products like Coca- Cola, Coca-Cola Light, Diet Coca-Cola, and Coca-Cola Zero under a ‘One Brand’ campaign approach. “Taste the FeelingTM” replaces “Open HappinessTM” which has been used by Coca-Cola for the past seven years. Since 1886, there have been 45 taglines before “Taste the FeelingTM”. 
With Duane, MJ, Ruth, Rodel & Paul – the real Coke Barkada! Jk! More photos here.
For more information about the new campaign of Coca-Cola, visit www.TastetheFeeling.Coca-Cola.com or the Facebook page of Coca-Cola Philippines.
