Bartenders all over the Philippines are being called to enter into a battle unlike any other, as Jose Cuervo, the world’s best-selling tequila, launches Dons of Tequila, the global search for the next hero of tequila who has what it takes to continue the legacy of the 250-year-old brand. The prize of a lifetime awaits: fly to Tequila, Mexico to harvest their own crop of agave on the Jose Cuervo estate, blend it into a unique tequila and win the batch, labelled under their own name.
Who will be named the next Don must embody to be worthy of the title. Aspiring Dons can join this first-of-its-kind challenge by uploading a photo of their signature tequila-based cocktail or shot serve at DonsOfTequila.com. Ten (10) bartenders will be selected to compete in the National Finals in July, where they have to show that they have the grit, passion, and cojones of a true Don.
Heres How to Join:
- Visit DonsofTequila.com and create a new Jose Cuervo shot serve – a new way to serve a shot of Jose Cuervo Gold, or an innovative shot-size mix using Jose Cuervo Silver.
- Entrants must enter their details along with a name for their serve, an explanation of how they made the drink, and how it captures the spirit of the Dons.
- Entrants must upload a photo with the online form.
- Shortlisted entrants will be notified via email.
The local finalists will be guided by Jose Cuervo’s Dons of Tequila Mentors – veterans in their field and true Instigators – Prive Luxury Club’s cocktail bartender and Diageo Reserve World Class 2014 winner Jerry Miranda, T.G.I. Friday’s Genrev Bacasno, who recently bagged second runner-up honors at the 23rd Annual World Bartender Championship, and celebrated personality Divine Lee.
The Dons of Tequila Global Finals is a showdown of the best-of-the-best from each country, set against the Jose Cuervo distillery, La Rojeña, in the town of Tequila, in Mexico. For more information about the competition and of all things Jose Cuervo, visit www.DonsofTequila.com.
