The much-awaited act was revealed. Setting a new global standard in the retail experience, Globe Telecom unveiled last December 15, 2014, its Generation 3 Stores simultaneously in SM North EDSA, Quezon City, Manila and in Limketkai Mall, Cagayan de Oro.
The Globe GEN3 Stores are designed by Tim Kobe, founder and CEO of Eight, Inc. His most famous work is the Apple Store in New York. On his design plan for GEN3, Tim Kobe shared, “The space is dynamic. It changes with new stories and experiences that support different events and moments. We have elements that move and reconfigure, the way entertainment venues support great concerts or shows.”
The Globe GEN3 stores are home to various lifestyle zones with stories and exciting features for customers to experience and enjoy. These zones feature latest trends in product, people and even in business.
The lifestyle zones will also highlight the stories of brand ambassadors every quarter. The store is a platform for the introduction of must-watch personalities who are blazing new trails in their respective Art, Community and Technology spaces. For the first quarter of 2015, with Music as the main theme, Globe GEN3 will feature four of the coolest DJs of this generation: DJ Badkiss, Callum David, Mars Miranda, and Eric Capilli – who all have inspiring success stories in their chosen career. In the coming months, it will also feature the aspiring story of JR Dela Paz, a Globe myBusiness ambassador and owner of fast-rising restaurant chain Size Matters.
The Globe GEN3 Store will also serve as a venue to introduce the latest products, devices, and services offered by Globe. To start, it is the first retailer in Asia to introduce and carry Google Cardboard, the fold-your-own virtual reality headset. Consumers can definitely expect more exciting products rolling out in the next quarters.
Tim Kobe also shared the importance of functionality in the Globe GEN3 Stores, saying “Retail is one touch point where brands build relationships and sell products and services. It is important today to have a place to demonstrate what you stand for. More than 50% of the reason why someone engages with a brand comes from word of mouth. Interestingly, 80% of word of mouth comes from direct experience. Designing the experience is critical to building brand advocates.”
Leading up to the launch of the GEN3 Stores, Globe collaborated with homegrown Philippine artists who took part in one of the telco’s biggest transformation projects to better serve its customers. Led by multi-awarded artist Ross Capili, the artists turned their design inspirations into live art galleries, showcasing murals exhibiting Globe’s brilliant vision, complementing the look, feel, and experience of its GEN3 Stores.
By 2015, Globe is set to convert more of its existing stores into GEN3 Stores to bring the world-class telco retail experience to more Filipinos.
