Mapagpasalamat, matatag, masigasig, mapagmalasakit, magalang, these are the five core Filipino values that are the highlights of the newest campaign of Krem-Top.
Krem-Top leads the change for the better campaign perfectly set at the right time of the year. The campaign highlights the values that are natural among Filipinos that would reminds us of our identity and can strengthen our nationhood.
Dubbed as Change for the Better, the campaign that started in 2012 is a call to action for people to commit and sustain the change to become better individuals, not just during the turn of the year but all throughout the year and beyond.
The campaign is backed up and with the guidance of the renowned phenomenological sociologist Dr. Mina Ramirez of the Asian Social Institute. According to Dr. Ramirez, the identification of the five Core Values makes Filipinos stand out from the rest of the world and could be a vital factor in nation building.
At the event held at the Romolus Café located in Jupiter Makati, these core values was thoroughly explain by Dr. Ramirez. “If you want to get to know the Filipino, learn the language. Most of our values are deeply rooted in how we express ourselves.” – Dr. Mina Ramirez stated.
Mr. Jim Paredes also explains additional traits and values and the uniqeness of a Filipino compared to other nationalities.
We actually learned a lot from the event while having fun as well. A hearty meal plus off course unlimited coffee with Krem-top!
“We hope that Krem-Top’s change for the better campaign will inspire us to be the better version of our selves for the benefit of our families and our country. The public can count on our continued support to champion the Filipino spirit that will help make us a better and stronger nation.” – Blen Fernando, VP- Marketing, Alaska Milk Corporation.
For more information about Krem-Top Change for the Better Campaign, visit www.facebook.com/AlaskaKremTop or follow @kremtopPH on Twitter.
