A big shopping spree happened at SM Mega Fashion Hall when three big fashion icons launched the sought-after jeans brand in L.A. Ingrid Chua Go, Mikaela Martinez and Princess Violago hosted a Joe’s Jeans Private Sale Party at the first and newest Joe’s Jeans boutique.
Ingrid Chua Go
Mikaela Lagdameo-Martinez
Princess Violago-Dee
Joe’s is an L.A.-based casual chic lifestyle brand known for modernized, timeless styles from premium denim and collection pieces to contemporary accessories and footwear. With over a decade of influence in the fashion industry, Joe’s has remained true to their DNA throughout their expansion, embracing fashion innovation in the creation of a fully faceted line for men and women.
Gigi Soliman, Ingrid Chua-Go, Tata Saavedra, Tessa Valdes, Kathy Shih
“Joe’s Jeans wants to feature an image of strong-minded and independent people, like Ingrid Chua Go, Mikaela Martinez and Princess Violago who live for passion and follow their hearts. I believe they are the depiction of a perfect day at Joe’s Jeans Boutique.”, said Mika Raymundo, Brand Manager of Joe’s Jeans.
Henry Sy, Princess Violago-Dee, Partick Dee
Excited to shop and experience the comfort of wearing a pair of Joe’s jeans, the guests of the Awesome Three had a blast slashing a couple of bucks hunting for the best fitting jeans. (Also Read: The Right Fit at Viktor Jeans)
#JustAPerfectDay
Known for its unique, narrative campaigns, Joe’s Jeans features the strong-minded, independent people, who liberate themselves by throwing convention out the window and following their hearts with no regrets and no apologies. What if your definition of a perfect day was changing plans on your wedding day and running out wearing your favorite jeans under your wedding dress, or the morning of the walk of shame?
Joe's poses a modern challenge for anyone determined to write his or her own story unencumbered by societal standards and opinions. "What's Your Perfect Day?" #JustAPerfectDay
Joe's Jeans are the choice of Hollywood's biggest stars like Beyonce, Rihanna, Taylor Swift, Gwyneth Paltrow, Gisele Bundchen, Zoe Saldana, Cameron Diaz, Miranda Kerr, Ben Affleck, Joe Jonas and a lot more. (Read: Gigi Hadid for Penshoppe)
A global brand, JOE'S® is available coast to coast at fine department stores and specialty boutiques in the USA and internationally throughout Europe, Asia, Canada and Latin America at stores such as Harrods, Liberty, Galeries Lafayette, Le Bon Marché, Printemps and Tsum. Check out Joe’s Jeans boutique at the upper ground floor of SM Mega Fashion Hall. Follow @joesjeans on instagram and twitter.
