The Italian brand, Fila, recently tied up with a popular DUCATI motorcycle club – ATAT (Any Time All The Time) Racing Team (ART). The presentation of the new endorsement was held at Jills Bar at the Fort Strip last July 9,2014 and where attended by ATAT Racing Team supporters, rider enthusiasts, friends and media people.
Presently, consisting of 24 members who use European Motorcycle brands (Ducati Users -11 members, 11 Aprilia, 2 BMW, 1 KTM), the ATAT Racing Team (ART) will now carry the brand FILA from cap to shirt, bottom and even underwear. According to Mr. Jay Carreon, ATAT Racing team is actually a spin off of ATAT Club and FILA came at the right time to be involved with the racing team. ATAT is currently being managed by Mr. Lester Codog, owner of Foil a Car.
According to Ms. Chris Albert, FILA Philippine President, FILA sees this as a great opportunity for them to bring out the best in the product development to actually come out of something that will protect the team while they are driving. FILA is also planning to come up with an ART line that will cater to the motorcycling community.
Coinciding the launch was the surprise birthday celebration of FILA President Ms. Chris Albert. The event became a party scene with pouring drinks and food while close friends and guests fill out the whole venue. The fun didn’t stop there, as FILA and ATAT also surprise everyone raffling prizes that includes a grand prize of 100 thousand worth of Foil a Car Services, 10 watches from TechnoMarine, Two hundred bottles of Stoli Vodka and 10 pairs of FILA shoes plus many other consolation prizes.
Check out ATAT next race this coming August 2 & 3, 2014 at Clark International Speed Race.
Special shout-out to Ms. Cherry Bustamante Burwell, Fila’s promotion and advertising manager, and to her magnificent production team.
For more information about Fila, log on to www.fila.ph
