✪ Giordano debuts on the runways of Philippine Fashion Week with a sneak peek of their Spring Summer 14 collections. Last Saturday, October 26, 2013 at the SM Mall of Asia Main Atrium, Giordano’s new collections – Holiday Cruise and Linen Story brought some fresh summer vibe on the catwalk with 85 looks featuring nautical elements, updated chambrays, summer linens, oxfords in crisp pastel palette and an array of colorful basics. Live beats was provided by DJ Callum David, a.k.a. DJ Vinimal sets the show sailing on a breezy summer cruise.
A pop-up exhibit, open from 12 noon until 9 in the evening, gave the guests something extra to look forward to. Staged in a nautical themed store, guests can soak up on the seafaring vibe of Giordano. Furthermore, fashion bloggers will get to show their eye for fashion by their personally-styled mannequins which exhibited at the booth. Fashion fans and followers get the chance to meet these bloggers at certain times throughout the day: Aisa Ipac, David Guison, Alyssa Lapid, Tracy Ayson, Kookie Buhain, Mikyle Quizon, Dani Baretto, Miko Carreon, and Enciso sisters, Vern and Verniece.
Also part of the exhibit was a showcase of World Without Strangers prints done by local artists, Soleil Ignacio, Chi Chi Monster and Barry Ambrosio. Giordano will be giving away 45 shirts featuring these ironed-on prints.
Not to miss out on this happening event, a Twitter/Instagram booth was also set up on the pop-up exhibit. Anyone can join and post photos using the hashtag #GiordanoPhFW and get photo print outs for free! Freebies await those who stay connected to Instagram or Twitter during the event.
In addition to all that, sweet discounts was given to shoppers on the day of the show. Special discount coupons was distributed at the pop-up exhibit which gave 20 percent off on all regular-priced items. Meanwhile, privilege card holders will get 15 percent off and walk-in customers will get 10 percent off.
