Paranaque City, Philippines Cupcake business has been very prominent in the industry for the past months. A lot of home base-Bakers have been venturing in selling this sweet and very enticing product.
If you actually browse the internet over facebook or instagram, a lot of these kind of stores would pop up showcasing their unique offerings and strategy to lure over customers to buy their products.
Sometimes its a bit hard to put up something in the market specialy if there are a lot of competition going around. Thats why its a brave step for Larcy Gatchalian the owner and creator of Larcy’s CupcakeryCafe to open up a full blown restaurant that will not just showcase a few cupcakes but a variety of the bunch. And what makes her stands out from the rest, the Branding.
It was very inspiring to talk to this mom-prenuer who has been very eager to raise her 7 month old business located at BF Homes Paranaque.
According to Larcy, before putting up the business here in BF, she consider a lot of things in choosing the area, that includes the people, the location as well as the classes from which she will be meeting her future clients.
Larcy previously owned a coffee shop in Davao, but due to her kids that are planning to study college in Manila, she was force to sell the business and try their luck here in Manila and opened up her long time dream, A cupcakery!
But what really makes her cupcakes sell like hotcakes? Well its actually the right Branding, according to Larcy, making the correct branding for the product plus the added consistency will create a blast to your target market. Truthfully clients are coming in and out of the shop, firstly because they were attracted in the place, making them lure over it and enter the restaurant, then next would be the product offerings and the lastly the experience of Larcy’s Cupcacakery Cafe!
But was it hard for her to have this transition putting down the coffee shop and create a new brand? Well according to her It wasn’t really that difficult because what was just happen is the reverse of what she offers in the coffee shop she once owned before and highlighting now Cupcakes instead of Coffee.
And speaking of products, Larcy created the so called “Pink Velvet Cupcake”, which is actually her version of the popular red velvet cupcake. This pink cupcake have pink sugar crystals on top of the cream cheese frosting which makes it more appealing to the customers.
Aside from that there are currently around 18 varieties of cupcakes you could choose from depending on your tastes and moods for the day. Like the Choco ferrero which have a ferrero chocolate at the top with a chocolate cupcake base with chocolate hazelnut ganache.
There is also a cupcake of the month, which is a new creation larcy have develop each month to add to the existing variety of cupcakes the store have.
They are also serving pastas, paninis and different blended beverages. Cupcakes can be bought averaging from 65-85 each, you can find Larcy’s at 178 aguirre street BF Homes Parañaque.
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Heres a map if you decided to visit the place, you can also watch the feature of Larcy’s Cucpcakery over Bread n’ Butter which airs every Friday from 5-5:45pm on UNTV Your Public Service Channel:
Larcy’s Cupcakerycafe
Owner
178 Aguirre Street, BF Homes, Parañaque
478-2849
