Watsons, Asia’s largest health and beauty retailer is set to deliver a totally fresh retail experience as it unveils a dynamic brand revamp and launches More Value, More Life campaign in the Philippines.
Asia’s No 1. pharmacy and drugstore brand*, with an international presence of over 3,200 outlets in 12 Asian and European markets, is rolling-out a refreshed brand “look and feel” and service promise. The brand refresh invites customers to explore and experience Watsons’ extensive quality product range, carefully selected to make them “Look Good. Feel Great.” every day.
The revamp also includes a modified Watsons logo, store interiors, brand visuals and new store front. Store zoning is improved with more prominent displays and enhanced categorization of store areas for beauty, personal care, health and pharmacy. The roll out in the next months also include new staff and manager uniforms together with enhanced pharmacy, health and beauty counseling for customers, delivering a new level of personalized shopping.
“Watsons, as a brand, stands for contemporary living,” explained Robert Sun, Watsons General manager. “We conducted extensive research with our customers and, based on their feedback, we are evolving the Watsons brand to a more contemporary, attractive and engaging retail experience.
“Loyal customers said they loved Watsons because they enjoy browsing and discovering new products and new experiences. But it was very clear in our research that our existing customers expect us to exceed their expectations.
“We have therefore evolved the brand to express its positive attitude, in a fun and energetic way while respecting the heritage that is part of our DNA. The brand refresh projects a new vision of health and beauty retailing, and reinforces Watsons’ leading position by redefining the rules of the health, wellness and beauty retail market.”
More Value, More Life!
In the Philippines, the campaign is supported by a “VALUE” marketing campaign that emphasizes Watsons’ commitment to deliver the BEST VALUE to its customers:
- Great Savings from Exclusive Products – switching to Watsons label allows shoppers to get quality product at great prices
- Exclusive Member Privileges – SM Advantage cardholders earn bonus points and exclusive free gifts from featured health & beauty products every month
- More Choices – get the widest selection of health and beauty products – personal care, skincare, hair care, cosmetics and a lot more conveniently under one store
- Fun Freebies – have a fun and rewarding shopping experience with special gifts with purchase, fab make-overs, health check-up and more
*Campaign Asia-Pacific’s “Asia’s Top 1,000 Brands” Survey 2012 of over 5,000 Asian respondents
The campaign is made even more exciting with additional brand ambassadors who have personally found great value at Watsons —
Shamcey Supsup is beauty and brains extraordinaire. Who else can claim to be an Architectural board topnotcher, Magna Cum Laude with a degree in Architecture from UP and a Ms. Universe 2011 3rd runner-up? Shamcey shares, “I always believe in aspiring for excellence and sometimes we have to challenge ourselves to go beyond our comfort zone. I never had a beauty pageant experience before but when I decided to join Bb. Pilipinas, I gave it my all. I started with the basics — I took care of my skin and hair to build my confidence”. She further added “These days, it’s easier to look good and feel great with Watsons. The new store is so inviting that I end up choosing products not just for myself but for my loved ones too”.
Venus Raj, another beauty queen-achiever, was part of the first wave of Watsons Value campaign that highlighted health offers for her and her mom. Now, Venus is joined by her real life best friend Marie Ann Umali who herself is a beauty queen (Bb. Pilipinas-World 2009). “I met Venus during training and since then we have bonded by sharing beauty tips even after the pageant season. It’s more fun and colorful sharing beauty stuff with your girl best friend” says Ann. Venus giddily adds, “When we go to Watsons, we head straight to the make-up area and test our favorite brands. You can’t go wrong since there are beauty consultants always ready to give advice or suggest alternatives…we always feel extra beautiful after shopping!”
Finally, Fatima Rabago is an in-demand model and a regular fixture in the fashion and advertising world. She has graced countless campaigns and runways shows but if you ask her, her favorite role is being a mom to her lovely 2 year old daughter, Daniela. Proud mommy shares “Daniela is a fun kid, as early as now she is showing strong signs of being a model and posing for the camera. She likes putting on lotion, smelling fresh and even playing with make-up! We enjoy shopping in Watsons especially for our personal care products, we just love to keep things fresh and fun!”
