iButterfly: Install, Catch, Redeem!

A new breakthrough in malling experience has come to Manila and it’s expected to flutter around the metro! The craze for catching butterflies is already here!

One of the Executives of SM Supermalls leading the launch of the newest innovation in Malling activity.

Last May 5,2012, SM Supermalls launch the use of this unique check-in style application called iButterfly.

iButterfly is a free app you can download for your iphone or android phone. With the concept of “Coupon Entertainment” and a combination of Motion Sensor, GPS and Augmented Reality it imposes digital butterflies in the user’s display.

It’s an engaging new experience for smartphone users that uses GPS (Global Positioning System) to know where you are located. But as of now, catching butterflies can only be done in the following SM malls (SM North Edsa, SM Megamall, SM Mall of Asia, SM Cebu, SM Davao, SM Southmall, SM Fairview, SM Baguio)

I’m having a hard time finding butterflies. 🙂

But wait! This is not just an ordinary game, because catching butterflies is just the start of the fun! Each butterfly is gorgeously designed with special offers and even exciting surprises. Caught Butterflies become coupons that may be redeemed at participating stores such as Krispy Kreme, Starbucks, Forever 21, Max’s, Yellow Cab, David’s Salon, Quantum, Kenny Rogers, Jollibee, Mang Inasal, Chowking, Red Ribbon, Greenwich, BDO, McDonald’s and SM Department Store!

Some of the gorgeous iButterfly pictures you could catch

Here’s all you have to do to start turning iButterflies into instant prizes:

  1. Download the application (iButterfly Asia) online via your iOS or Android phone. It’s the blue icon butterfly, to make sure you could visit http://smibutterfly.com 
  2. Visit SM Supermalls and Catch iButterflies while connected to the internet. Just seach around, swipe or tap and collect!
  3. Redeem prizes by presenting iButterflies at participating stores.
General Luna Band gazed in awe at their smartphone while catching iButterfly.
I got a blurry shot with Carlos Concepcion’s phone while he tries to catch butterflies in the area.

The experience was amazing and at the recent launch of iButterfly in SM the Block, Bloggers, Artists and mallrats are already busy catching and creating their own ibuttefly collections.

One Shopper catches a BDO iButterfly.

The event was hosted by Mr. Raymond  Guttierez and I myself had a chance to be interviewed on stage, by joining and answering one of their games. I did won a Timex watched!

Raymond Gutierrez hosting the iButterfly Launch.
Games = Prizes!
Thanks to Azrael Coladilla for this shot! (grab at https://www.facebook.com/media/set/?set=a.10150898384054276.478255.567879275&type=1)

The event was star-studded lead by the Magalona family.

Having the whole Magalona Family in the event, they might be all tech junky!
Elmo and Saab Magalona (www.isabellamagalona.com/)

Bogart “The explorer” with his aussie accent was also spotted at the event teaching shoppers how to catch a digital creature called the iButterfly.

His videos in youtube are really great! Astig! (www.facebook.com/bogarttheexplorer)

Callum David was also in the house filling the place with good music.

International model born in Australia that now resides in the Philippines known in the industry as DJ Vinimal
Callum David a.k.a. DJ Vinimal in action!

It’s a game, social experience, and a reconnection to go back to nature plus lots of rewards and surprises! Expect more participating stores in the future and who knows bigger prizes for bigger catches! So better ready your phone now and catch all the iButterflies.

Carlos Concepcion, Callum David, Laureen Uy, Raymond Gutierrez, Liz Uy and General Luna Band

Special thanks to SM Cyberzone, this event is organized by SM Supermalls and venue provided by SM North EDSA.

For more information visit http://smibutterfly.com

(Note: Please refrain from unauthorized copying or redistribution (partial or complete) of my photos. Kindly inform me or acknowledge me when you use it for other purposes. Photos by: Rodel Flordeliz)

 

 

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