Filipinos talent when it comes to singing is unquestionable. We all know that we can go at par with international singers when it comes to belting it out. But even we got the looks and the qualities needed to penetrate that market there is still something that probably lacks in our music industry.
A big question that is need to be answered: Why does even we have great singers we still haven’t got Filipino international artists?
This is a question asked by Globe Senior Advisor for Creative Marketing & Multi Media Business Joe Caliro to all the producers and talents out there. He believes that for us to be able to penetrate that particular market, talents should be prepared globally.
“The Philippines is full of musical talents and we should discover and prepare them globally. The world has become smaller because of the Internet. Music distribution has evolved from record bars to online music streaming such as Spotify, Youtube, among others and this is where Globe comes in,” Caliro said.
Having a wide background in the International music scene, Mr. Caliro, definitely know what he is talking about. With his high hopes to elevate the Philippine Music industry, and eventually crossing paths with Twinky Lagdameo, founder of Elements Music Camp, a bright idea have come up to the table.
Globe Live now partnered with Elements Music Camp in the aim to discover, develop, and promote new and quality musical talents in the Philippines. This is part of Globe Live’s plans for this year to highlight and contribute to the overall music strategy of Globe that will provide the tools to support obsessions and superfandoms to “Create. Unstoppable Love.”
“We want to create the venue for talented local musical artists to showcase their craft, assist them, nurture and curate their creative products, and help them bring their music out to the world and hopefully, discover the next great, big thing in Original Pilipino Music.” Caliro explained.
This year Elements Music Camp aims to produced 10 new songs, which will then be streamed via the biggest ad-supported music streaming service in the Philippines – Spotify.
Previously the camp focused on three important aspects: technical, creative, and business with the mentors belonging to the top tiers of the industry. The mentors talked about a wide range of topics including Philippine music history, music theory, lyric writing and musical arrangement.
“This year, we’re going to take the next step and level up. We’re focusing on the technical aspect of creating songs and help the inherent talent of the Filipino singer-songwriter and move it to the level where we feel we could make it into something that is with universal appeal,” shares Ms. Lagdameo.
Meet the 5 Multi Awarded and World-renowned record producers
As said, this year will be really different for Globe Live will also be bringing five multi-awarded and world-renowned record producers for the Elements Music Camp. The 5 international producers along with the five local mentors will be tasked to choose the next global Filipino records artist. Here are the 5 international records producers who will be involved in the camp;
- Bernard “Harv” Harvey – Musical Director and Producer of Justin Bieber;
- Bassie Blue Hamilton – Who worked with Usher, Justin Bieber and Bruno Mars
- Steve Lilywhite – 6 time Grammy Award winner and producer of U2 and Dave Matthews Band
- Ernest Clark (SVP Head of A&R, Def Jam Records) – produced for Big Sean, Nicki Minaj, John Legend and Justin Bieber
- Ferry Corsten (EDM pioneer) – Who worked with Benny Benassi, DJ Tiesto and Armin Van Buuren
Veteran Elements mentors are also back namely Ebe Dancel, Gabby Alipe, Quest, Jungee Marcelo, Jimmy Antiporda, Thryo Alfaro, Jay Durias and Audie Gemora.
To Kick-off the celebrations, there will be a reunion concert featuring past mentors and campers such as Ben & Ben, Bullet Dumas, EbeDancel, Joey Ayala, Nyoy Volante, and many more, on July 21, 2018, at the UP Theater. Fans should also watch out for a series of videos by Globe Studios following this year’s campers as the go through the mentorship program.
How to Join this years Elements Music Camp
Ten (10) aspiring music artists will snag a chance to get into the Elements Music Camp. Selection is open for all musicians/songwriters nationwide (aged 21-35), including previous Elements alumni.
- 21-35 years old
- Must be a resident of the Philippines and of Filipino descent, or be a Filipino citizen.
- Writes, sings and owns Original Music
- Not signed as a recording artist to any record label
Before being selected, applicants will go through a rigorous screening process after which, the team of ten highly-rated, multi-awarded record producers, will select the final ten campers. Campers will then be mentored and closely taught in a 5-day music camp, using sophisticated mobile studios.
Application period is from July 5 -31, 2018
For interested, aspiring and/or unsigned singer-songwriters, they can submit a demo and fill out the application form at glbe.co/jointhecamp.
For more information about Globe Telecom, visit www.globe.com.ph
