For decades, poverty has been one of the major social problems in the country. Recent research shows that more than one quarter of the Philippine population or 27.9 percent are below the poverty line.
According to the National Statistical Coordination Board (NSCB), that a family of five has to earn at least Php 5,458 per month, just enough to put food on the table.
Two main factors that cause poverty in the Philippines are rapid growth of population and unemployment.
The second cause is one problem that a social enterprise organization is now addressing to contribute in solving.
In line with its campaign #MyNewPhilippines, the Kalesa Kinulayan Philippines Peoples’ Organization, Inc. or KALESA conceptualized a system and technology that aims to uplift the plight of millions of poor Filipinos and also encourage other working and financially-able Pinoys to be enterprising.
KALESA believes that in order for the country to progress, the Philippines needs to generate more opportunities on its own, create businesses and jobs for many. One way of doing it is through the KALESA
THE KALESA TECHNOLOGY
The KALESA e-Cart is an all-friendly roving store.
It is environment-friendly for its battery-operated technology. It runs up to 60 kilometers per battery charge. It can adequately cover enough area for an eight to 12 hour shift of merchandising.
The KALESA e-Cart’s highly-customizable body is also business-friendly since it can be designed for a specific advertisement of a brand and company. The relatively lightweight sturdy cart, can accommodate up to 600 kg of goods.
KALESA is into the distribution, retail and marketing of goods through its organized mobile channels. The organization is best described by its revolutionary mobile stores called the KALESA e-Carts.
It is consumer-friendly, since KALESA e-Carts are mobile, it can go to almost any place within the range of its district or baranggay distribution. Plus, prices of the carried are at the most affordable rate, making way for retailing and wholesaling capability of the KALESA distribution in every area.
KALESA DISTIBUTION IN EVERY BARANGGAY
KALESA organization is eager to set-up distribution centers across the Philippines. With distribution centers set-up in many places in the country, the organization can reach out to many Filipinos and give them opportunity to do business and employment.
Each KALESA distribution center in a baranggay can at least help 50 poor Filipino families.
KALESA coordinates with a local church for a listing of the indigents in the area. KALESA then selects and trains willing and qualified people to sell goods via the electric carts. Each operator is called KALESA Ambassador.
Each KALESA e-Cart is designated to two (2) indigent families. They take turns for a 24-hour shift of the cart. Giving them opportunity to earn. The KALESA Ambassadors earn through profit sharing, thus, making them entrepreneurial.
KALESA distribution centers also employ other people for its clerical, accounting, technical and marketing jobs – paving the way for more opportunities for people who opt to take employment than selling.
For more information about the KALESA organization visit their website at www.KalesaPhilippines.com or email them at info@KalesaPhilippines.com or contact them at 0908-433-3373 or 0942-832-2787.
You may refer to the following for more info. You can also like, follow and share KALESA’s social accounts.
WEBSITE: http://www.KalesaPhilippines.com
FACEBOOK: https://www.facebook.com/KalesaPhilippines
TWITTER: @KalesaPH
INSTAGRAM: @KalesaPH
YOUTUBE: KalesaPH
E-mail: Social@KalesaPhilippines
Until our next trip in the City!
またね Mata ne!
